We are back again with another blog. This week’s blog is going to be about hyperreality, simulacra and
According to Jean Baudrillard, what has happened in postmodern culture is that our society has become so reliant on models and maps that we have lost all contact with the real world that preceded the map. Reality itself has begun merely to imitate the model, which now precedes and determines the real world: “The territory no longer precedes the map, nor does it survive it. It is nevertheless the map that precedes the territory—precession of simulacra—that engenders the territory”. According to Baudrillard, when it comes to postmodern simulation and simulacra, “It is no longer a question of imitation, nor duplication, nor even parody. It is a question of substituting the signs of the real for the real”.
Simulacra and simulation premises
- modern reality is mediated by images
- Events are perceived by audiences as a string of images – a form of entertainment
- Media images slowly but surely start forming a reality of their own, independent from an underlying reality
Simulacra and simulation: the phases of a sign
- Reflection: resents a basic reality (a copy)
- Mask: covers up a basic reality (perverted copy)
- Illusion: substitutes the absence of a basic reality (pretending to be a copy)
- Simulacrum: bears no relation to any reality (simualtes a basic real)
Simulation is no longer that of a territory, a referential being or a substance. It is the generation by modes of a real without origin or reality: a hyperreal
The territory no longer precedes the map,, nor survives it. Henceforth, it is the map that precedes the terrirtory – precession of simulacra – it is the map that engenders the territory…whose shreds are slowly rotting across the map. The desert of the real itself.