Internet paradigm IV Hyperreality, simulation and spectacle

Fake news, conspiracy theories are examples relating to how people perceive information or receive it. They wonder what is true and what is not. Social media and the internet have allowed for the spread of fake news rapidly, making it become an issue in current society. A source which relates to fake news or conspiracy theories is the ‘Paul is Dead’ urban legend which started in the 60s. It was believed he had died in a traffic accident and was secretly replaced by a look-alike. The reason why people thought he had also died was because the Beatles apparently gave clues to his death on their album covers, lyrics etc.

We are back again with another blog. This week’s blog is going to be about hyperreality, simulacra and

Hyperreality 

According to Jean Baudrillard, what has happened in postmodern culture is that our society has become so reliant on models and maps that we have lost all contact with the real world that preceded the map. Reality itself has begun merely to imitate the model, which now precedes and determines the real world: “The territory no longer precedes the map, nor does it survive it. It is nevertheless the map that precedes the territory—precession of simulacra—that engenders the territory”. According to Baudrillard, when it comes to postmodern simulation and simulacra, “It is no longer a question of imitation, nor duplication, nor even parody. It is a question of substituting the signs of the real for the real”.

Simulacra and simulation premises 

  • modern reality is mediated by images 
  • Events are perceived by audiences as a string of images – a form of entertainment 
  • Media images slowly but surely start forming a reality of their own, independent from an underlying reality 

Simulacra and simulation: the phases of a sign 

  1. Reflection: resents a basic reality (a copy) 
  2. Mask: covers up a basic reality (perverted copy) 
  3. Illusion: substitutes the absence of a basic reality (pretending to be a copy) 
  4. Simulacrum: bears no relation to any reality (simualtes a basic real) 

Simulation is no longer that of a territory, a referential being or a substance. It is the generation by modes of a real without origin or reality: a hyperreal 

The territory no longer precedes the map,, nor survives it. Henceforth, it is the map that precedes the terrirtory – precession of simulacra – it is the map that engenders the territory…whose shreds are slowly rotting across the map. The desert of the real itself. 

2 thoughts on “Internet paradigm IV Hyperreality, simulation and spectacle

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  1. First off, I just wanted to say that I love your website! I think it’s inviting and colourful and really makes a statement. Your blog for this week was really well written. The ideas you talked about were great and on par with this weeks topic. I really liked the idea you used of consumer perceptition, very clever and originally. I spoke about fake news and it’s perceptions but I quite like that our blogs were different because it shows the range of ideas and concepts that this topic can produce. Great blog, loved it!

    Liked by 1 person

    1. Thanks so much for your feedback and your comment! It truly means a lot to me and helps so much. I’m very glad you love the website and, that feedback also helps a lot. It took me lots of attempts to make it look nice and your opinion of it means a lot. Thanks so much!!

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